Homebase challenges designers to create packaging and point of sale for Homebase’s ‘Grow Your Own’ fruit and vegetable range for novice gardeners.

 

Working in a team of two, the idea behind creating this packaging was to create a format that can be made utilising biodegradable fibre husk that come in sheet forms. This than can be folded into a water tight package that contains all relevant information and materials.

 

The visual graphics were kept simple so as to create maximum effect with the bold use of typography and structure and the product image was kept to a single one. The isolated image also shows boldness and simplicity.

 

We maintained this stance of simplicity and clarity with information for two reasons, that the packaging should be cost effective in printing and production. When it comes to printing, the ink dyes to be used are vegetable based dyes on the biodegradable husk. These dyes are biologically friendly and do not cause harm to the environment.

 

When the packaging is opened it will biodegrade and decompose after 4–5 months which gives enough time for the seeds to be sown and the product placed in its appro­priate environment.

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