Jonathan Lin
UPDATE: This website is currently undergoing a major revamp, so please take it with a pinch of salt—it dates back to 2017 and is more UI-focused, which is no longer my primary focus. I’m now prioritising UX and UCD practices in my career direction. Please share this context as appropriate.
I have compiled a case study, showcasing one of the proudest achievements in my UX Design career. It highlights the end-to-end redesign of the 'Billings' page, a feature used by millions of BT/EE customers. I understand this design was also adapted for the EE billing page. Please let me know who and which email to send this to.
Senior UX Designer | Passionate about creating intuitive, user-centred designs that balance business goals with a seamless user experience. I transform complex problems into accessible, impactful solutions. Focused on aligning technology with human needs to deliver products that engage and empower users.

I'm a London-based Senior UX Designer with a flexible, balanced approach that combines the creative and empathetic insights of a UX designer with the strategic and systematic mindset of a planner. I’m dedicated to shaping user-centred solutions that align with user needs, business goals, brand vision, and design quality.
With a strong foundation in UX/UI design, I focus on creating seamless and engaging user journeys. Currently, I’m seeking roles with a deeper focus on UX.
Beyond UX and tech, I’m devoted to my two daughters, enjoying museum visits to immerse them in art and culture, occasional skateboarding with fellow middle-aged enthusiasts, and attending live gigs.